SoGood.ai — Tasks

Register petalandstem.com domain Low Hosting Apr 12

Set up Vercel hosting with SSL certificate Low Hosting Apr 12

Install Google Analytics 4 tracking Medium Analytics Apr 12

Build 5-page website with Petal & Stem branding Urgent Frontend Apr 14

Configure Stripe payment processing for subscriptions High Payments Apr 15

SEO optimization — meta tags, sitemap, robots.txt Medium SEO Apr 16

Set up backend API for order management High Backend Apr 18

Security audit — HTTPS, input validation, OWASP top 10 Medium Security Apr 20

Design logo — sage/cream/forest palette with leaf mark Urgent Branding Apr 12

Create Brand Book — typography, color palette, voice & tone Urgent Branding Apr 12

Generate social media templates — Instagram, LinkedIn, X High Social Media Apr 14

Write press release for Manhattan B2B launch Medium PR Apr 16

Design website screenshot mockups for all 5 pages High Digital Assets Apr 15

Plan launch event — venue shortlist for Manhattan hotels Low Events Apr 25

Build enriched prospect list — 50 Manhattan hotels with decision-maker contacts Urgent B2B Leads Apr 12

Draft cold email sequence — 3-touch campaign for hotel GMs High Sales Campaigns Apr 15

Set up sales pipeline — 5 stages from Lead to Signed Contract High Sales Campaigns Apr 16

Identify wholesale flower distributors in NYC metro area Medium Distribution Apr 20

Create pricing calculator — per-arrangement vs subscription tiers High B2B Leads Apr 18

Write 4-email welcome sequence for new hotel subscribers High Newsletters Apr 15

Set up CRM automation — lead scoring, follow-up triggers High CRM Apr 16

Create Google Ads campaign — "B2B flower delivery Manhattan" Medium Advertising Apr 20

Design product catalog — 4 arrangement tiers with photography Medium Merchandising Apr 22

Launch "First Month Free" promo for early hotel sign-ups Low Discounts Apr 25

Define vision & mission statementUrgentVisionApr 12

Build ICP — upscale Manhattan hotels, 100+ rooms, GM decision-makerUrgentICPApr 12

Market research — NYC floral industry, $2.1B market sizeHighMarket ResearchApr 12

Competitive analysis — 10 NYC florists, pricing & service gapsHighCompetitiveApr 12

Identify expansion opportunities — restaurants, coworking, event venuesMediumOpportunitiesApr 18

Research NYC hospitality conferences for Q2 attendanceLowConferencesApr 28

Design 4 arrangement tiers — Lobby Grand, Centerpiece, Suite Accent, SeasonalUrgentProduct DesignApr 14

Source wholesale flower suppliers — minimum 3 for redundancyHighSourcingApr 16

Set up inventory tracking — flower types, quantities, freshness datesHighInventoryApr 18

Draft customer care playbook — delivery issues, substitutions, complaintsMediumCustomer CareApr 20

Plan delivery routes — Manhattan zones, time windows, vehicle needsMediumTransportationApr 22

Find cold storage warehouse — Chelsea Market area, 200+ sq ftMediumWarehouseApr 24

File LLC incorporation — Petal & Stem LLC, New YorkUrgentIncorporationApr 12

Build 12-month financial projections — revenue, COGS, burn rateHighReportingApr 16

Set up QuickBooks — chart of accounts, bank connectionHighAP/ARApr 18

Draft B2B service agreement template for hotel contractsHighComplianceApr 18

Create startup budget — $50K seed, 6-month runway allocationMediumBudgetingApr 20

Register "Petal & Stem" trademark — USPTO filingLowIPApr 28