Deliverables
6Petal & Stem brand identity guidelines defining visual language, typography, and tone of voice...
Logo, color palette, and brand imagery for consistent visual identity across all touchpoints...
Branded social media content for Instagram, LinkedIn, and Pinterest channels...
Branded presentation template with Petal & Stem visual identity and typography...
Brand launch PR strategy targeting luxury hotel decision-makers in Manhattan...
On-brand email campaigns for seasonal promotions and client nurture sequences...
Feed Activity
3Finalized v4 of the brand identity guidelines with updated color palette and typography.
Updated primary palette to sage (#7BA7CC) and cream. Affected 3 downstream deliverables.
Photography style guide covering composition, lighting, and floral arrangement staging.
Approvals
2Color palette, typography, and tone guidelines finalized. Affects 6 downstream deliverables.
Tone of voice guide for customer-facing communications and social media channels.
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