Critical -- Requires careful review
Financial Projections
Generated 12-month P&L forecast with revenue assumptions: $800/mo (Suite Accent) to $3,200/mo (Lobby Grand) per hotel, 15% market penetration in Year 1, 30% gross margin.
Financial projections directly affect your fundraising materials, budget, and pricing strategy. Verify the revenue assumptions match your market knowledge.
| M1 | M3 | M6 | M9 | M12 | |
|---|---|---|---|---|---|
| Revenue | $4,800 | $14,400 | $32,000 | $48,000 | $64,000 |
| COGS | ($3,360) | ($10,080) | ($22,400) | ($33,600) | ($44,800) |
| Gross Profit | $1,440 | $4,320 | $9,600 | $14,400 | $19,200 |
| Net Income | ($8,560) | ($5,680) | ($400) | $2,400 | $7,200 |
High Priority
Brand Book
Color palette: sage green (#7BA7CC), cream (#F5F0E8), charcoal (#2D3436), gold accent (#C7A94F). Typography: Playfair Display (headings), Inter (body). Tone: elegant, warm, professional with botanical undertones.
Your brand identity cascades to 12 downstream deliverables. Once approved, website, social posts, emails, and slide templates will all use these colors and fonts.
Petal & Stem
Playfair Display -- Headings
Elegant floral design for luxury hospitality.
Inter -- Body text
ICP Document
Primary segment: Manhattan luxury hotels (200+ rooms, $300+ ADR, lobby renovation in last 3 years, no exclusive floral vendor). Secondary: boutique design hotels (sub-100 rooms, design-forward, Instagram-active).
Your ideal customer profile drives prospect list targeting, sales outreach messaging, and marketing positioning. Changes here affect 8 downstream deliverables.
Primary: Luxury Hotels
- 200+ rooms
- $300+ ADR
- Lobby renovation <3 yrs
- No exclusive floral vendor
Secondary: Boutique Hotels
- Sub-100 rooms
- Design-forward
- Instagram-active
Medium Priority
Content Calendar
30-day content plan: 3 Instagram posts/week (arrangement showcases, hotel partner spotlights, behind-the-scenes), 1 blog post/week (SEO-optimized), 1 newsletter/week.
Content calendar sets the publishing rhythm for your marketing channels.
Supplier List Scored
12 wholesale flower suppliers in NYC tri-state area. Top-scored: Dutch Flower Line (score: 92, premium European imports, min order $500), BloomBridge Wholesale (score: 88, seasonal domestics, min order $300).
Supplier scoring affects your cost structure and arrangement quality.
| Supplier | Score | Specialty | Min Order |
|---|---|---|---|
| Dutch Flower Line | 92 | Premium European imports | $500 |
| BloomBridge Wholesale | 88 | Seasonal domestics | $300 |
| NYC Floral Market | 79 | Local variety mix | $200 |
| GreenHouse Direct | 74 | Tropical & exotic | $400 |
| Metro Petals Co. | 71 | Budget bulk | $150 |
Low Risk -- Consider batch approving
Conference List
12 hospitality industry events in the next 12 months (NYC Hotel Experience, Boutique Hotel Summit, BDNY).
Domain Configuration
Recommended domain: petalandstem.com (available), alternative: petalandstemnyc.com. DNS, SSL, and CDN configuration ready.
Customer Care Config
Email templates for order confirmation, delivery scheduling, issue resolution, and feedback request. Response time SLA: 4 hours.
All caught up!
Nothing needs your approval right now. Your agents are working autonomously on low-risk items. You'll see new items here when decisions need your input.
View approval history