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text-gray-500">Petal & Stem
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Brand Book — Version Comparison

v3 → v5 3 changes found
Change 1 of 3
v1 Apr 2 Brand Agent
v2 Apr 5 Brand Agent
v3 Compare from Apr 8 Brand Agent
v4 Apr 10 Brand Agent
v5 Compare to Apr 11 Brand Agent
Version 3 — April 8
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Brand Agent
Version 5 — April 11
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Brand Agent

Color Palette

3 colors
Sage Green #7BA7CC
Warm Cream #F5F8FB
Forest Charcoal #1B2A4A

Color Palette

1 color added
Sage Green #7BA7CC
Warm Cream #F5F8FB
Forest Charcoal #1B2A4A
Gold Accent #C4A265 Added
Brand Story — Unchanged
Identical in both versions
Brand Story — Unchanged Identical in both versions

Voice & Tone

Replaced

“We are elegant and refined”

Removed in v5

Voice & Tone

Updated

“We are artisanal and intentionally luxurious”

Replaced in v5
Typography — Unchanged
Identical in both versions
Typography — Unchanged Identical in both versions

Photography

Placeholder

Not yet defined

This section had no content in v3

Photography

New content

All photography should emphasize natural light and authentic textures. Capture arrangements in their installed settings — hotel lobbies at golden hour, restaurant tables before evening service, suite arrangements against natural linen and stone.

Prioritize seasonal arrangements that show the evolution of our work across spring blossoms, summer abundance, autumn warmth, and winter minimalism. Behind-the-scenes process shots of arrangement creation add depth to the brand narrative.

Added in v5
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